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Economic & Consumer Psychology

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Short-form Content: A Modern Media Pandemic

From the debut of Sesame Street in 1969 all the way to today’s social media, short-form content has become more and more popular. This may be an overlooked issue in the modern age characterized by overstimulation and attention deficiency.

Yiǧit Bozok • November 14, 2022

Duality In Consumerism: Towards A Holistic Self-Concept

Without duality in consumerism, we’d have an easier job pinpointing the effects of mere material purchases. With the subtle addition of experientiality, however, consumerism contributes towards individuals’ self-concept and not just basic needs.

Yiǧit Bozok • April 23, 2021

Brand Loyalism: All Show, No Meat… And We Still Love It

In the age of consumerism and glossy advertising, it’s becoming harder to focus on what’s essential. This is no secret and brands surely know it. In a highly elusive market, you, the consumer, are an important asset and they want you to pledge allegiance.

Yiǧit Bozok • March 19, 2021