Without duality in consumerism, we’d have an easier job pinpointing the effects of mere material purchases. With the subtle addition of experientiality, however, consumerism contributes towards individuals’ self-concept and not just basic needs.
In the age of consumerism and glossy advertising, it’s becoming harder to focus on what’s essential. This is no secret and brands surely know it. In a highly elusive market, you, the consumer, are an important asset and they want you to pledge allegiance.