Mike Keesman is a post doctoral researcher and is interested in the workings of the cognitive system, such as what psychological mechanisms underlie reactivity to daily stressors and temptations. I aim to use the knowledge of these mechanisms to contribute to tools and interventions that empower people to live a healthy and fulfilling life.
Mike is the research coordinator of the BENEFIT program. Cardiologists, neurologists, general practitioners, academics, entrepreneurs, and patients have joined forces. Our mission is to make healthy living fun. Rather than telling people how to behave, we make healthy lifestyle choices appealing: the carrot is mightier than the stick. We envisage a national ecosystem that combines evidence-based lifestyle interventions focused on the individual, with an innovative environmental system that incorporates rewarding everyday lifestyle and adherence behaviors. The ecosystem integrates care and non-care settings, connects public and private lifestyle partners, is financially sustainable, and is fueled by continuous scientific evaluation. We all BENEFIT!