Stress responses, typically popularized as outdated reactions to stressors such as cave bears, are far too brief and infrequent to make us sick. Yet, science still focuses on these responses, failing to explain the chronic high stress levels that can influence health and cause disease.
Showing gory pictures of cancerous lungs, videos of forest fires, and graphs of exponentially increasing infection rates are familiar tactics to scare people into different behavior. But how effective are fear appeals? Six decades of research provides some answers.
All of us have spent recent months tackling the crisis and steeling ourselves to deal within the struggle against Corona. Some people have called it a war; many have classed it as the most serious crisis we have ever had to face, and one that is likely to have disastrous and unpredictable effects.
Within the blink of an eye, the world around us has changed, in ways we could not have imagined. The world, which we (especially the people living in relatively stable and wealthy parts of the globe) often interpret as makeshift, seems uncertain and unpredictable at best, simply terrifying at worst.